Cookie Policy
Last updated: 8 April 2026
This Cookie Policy explains how Still Water Runs Free Limited ("we", "us" and "our") uses cookies and similar technologies on this website. It also explains what these technologies are, why we use them, and your rights to control our use of them.
This Cookie Policy should be read alongside our Privacy Policy, which explains how we process personal data more generally.
1. What are cookies?
Cookies are small text files placed on your computer, smartphone, tablet or other device when you visit a website. They help websites work properly, improve user experience, remember preferences, and provide information about how a website is used.
We may also use similar technologies such as pixels, tags, scripts and local storage. For ease of reading, we refer to all of these technologies in this policy as "cookies".
2. Why we use cookies
We use cookies to:
- make the website work properly and securely;
- remember choices you make, including your cookie preferences;
- help us understand how visitors use the website so we can improve it;
- support website features, visual elements and third-party content where applicable.
3. Legal basis for using cookies
Under the UK GDPR, GDPR and the Privacy and Electronic Communications Regulations ("PECR"), we only place strictly necessary cookies without consent where they are required for the operation, security or core functionality of the website, or to provide a service you have requested.
We only place non-essential cookies (such as analytics, functionality, personalisation or third-party cookies that are not strictly necessary) if you have given us your consent through our cookie banner or settings tool.
You can withdraw or change your consent at any time as easily as you gave it.
4. Categories of cookies we may use
| Category | Purpose | Legal basis |
|---|---|---|
| Strictly necessary | These cookies are required for the website to function properly. They may include security cookies, load-balancing cookies, login/session cookies, and cookies that remember your cookie consent choices. | Necessary for website operation / PECR exemption, and our legitimate interests in providing a secure and functioning website. |
| Preferences / functionality | These cookies remember settings or choices you make, and may support features such as media display, visual elements, or enhanced functionality. | Consent. |
| Analytics / performance | These cookies help us understand how visitors use the website, such as which pages are visited and how the website performs, so we can improve it. | Consent. |
| Third-party content / external services | Some pages may rely on third-party services or externally hosted resources. Where these are not strictly necessary, they will only be used with your consent. | Consent. |
5. Examples of cookies or services that may be used
Depending on the page you visit, the features used, and your consent choices, the website may use cookies or similar technologies associated with:
- WordPress website functionality and user session management;
- security and site protection tools;
- cookie consent preference storage;
- externally hosted fonts, icons or visual assets;
- embedded or third-party support services where applicable.
Specific cookies, providers and durations may change from time to time as the website is updated. The cookie settings panel and our website tools provide the most up-to-date picture of the categories currently in use.
6. How to manage your cookie preferences
When you first visit our website, you will be given the option to accept, reject, or customise non-essential cookies.
You can change your cookie preferences at any time by clicking the floating "Privacy Settings" icon at the bottom left of any page on the website. This will reopen the cookie settings panel so that you can review and adjust your preferences, or withdraw consent, at any time.
You can also manage cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that blocking strictly necessary cookies may affect how the website functions.
7. How long cookies stay on your device
Some cookies are session cookies, which means they are deleted when you close your browser. Others are persistent cookies, which remain on your device for a set period or until you delete them.
The retention period for a cookie depends on its purpose and provider. Where required, we aim to keep cookie durations proportionate and limited to what is necessary for the relevant purpose.
8. Third-party cookies
Some cookies may be set by third-party services rather than by us directly. Where third-party services are used, those providers may process information collected through their cookies in accordance with their own privacy and cookie policies.
We encourage you to review any relevant third-party privacy information where you interact with third-party content or services through our website.
9. Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in law, guidance, technology, or the way our website works. Any updates will be posted on this page and will take effect from the date of publication shown above.
10. Contact us
If you have any questions about this Cookie Policy or our use of cookies, you can contact us via our Contact Page.
You may also write to us at:
Still Water Runs Free Limited
4 Hale Avenue
Cambridge
CB4 3ET